Responsive redesign — Cambridge

Modernise your website for customers across devices. Faster performance, clearer journeys and measurable uplift for UK small businesses and ecommerce.

  • Service: Responsive redesign & accessibility
  • Location: Cambridge & remote UK
  • Ideal for: SMEs, ecommerce, professional services
Redesigned site preview

Common challenges we solve

Slow mobile pages

We prioritise critical rendering, image optimisation and lightweight assets to restore performance.

Poor conversion flow

Clear calls-to-action, simplified forms and trust signals to reduce friction.

Inaccessible content

WCAG‑aware structure, keyboard support and semantic HTML to widen reach.

Our process

1. Audit

Performance, UX and SEO baseline with prioritized fixes.

2. Prototype

Interactive, device-first prototypes for rapid validation.

3. Build

Lean front‑end, CMS integration and cross-browser QA.

4. Launch & support

Staged rollout, monitoring and handover documentation.

Case study — Cambridge clinic

Before design
Before: legacy desktop-first layout
After design
After: responsive, faster, clearer booking flow
Project lead
Sofia Turner — Project Lead
Led UX, accessibility and frontend delivery from Cambridge.

Technical highlights

  • • Responsive CSS with utility-first approach
  • • Image CDN + srcset for device-appropriate assets
  • • Lighthouse-focused performance targets (90+)
  • • Semantic HTML & ARIA for accessibility

Critical CSS, deferred non-essential JS, and HTTP/2-friendly asset grouping.

Contrast checks, keyboard flows and screen reader-friendly content structure.

Headless-ready templates, CI deploys and simple content editing for non-technical users.

Results we achieve

+45%
Mobile conversions
1.8s
Median first meaningful paint
A11y
WCAG improvements across pages
Analytics graph

We track KPIs during a 90-day post-launch window, iterating on funnels that show the biggest returns for your business.

See sample report

Team & delivery

Lead designer

Small dedicated teams — focused on rapid outcomes.

Designers, frontend engineers and a project lead work in two-week sprints with transparent milestones and regular demos.

Ready to redesign?

Book a short discovery call to review goals and receive a scoped proposal.