Brand identity & web design — UK small business specialists

We build distinct visual systems and responsive websites that help UK businesses look credible, convert better, and scale with ease.

  • Logo and visual system
  • Brand guidelines and tone of voice
  • Responsive website design & ecommerce
Based in Cambridge, serving clients across the UK.
Moodboard crop
Logo sketches
Website header sample

Our approach

Discovery

Understand audience, competitors, and commercial goals to form a strategic brief.

Design

Create logo, palette, typography, and components for consistent UI and brand recognition.

Build

Deliver fast, accessible, SEO-aware websites with clear conversion paths and CMS handover.

Selected work

Case study 1
Local bakery — ecommerce redesign

A conversion-focused storefront with clear product hierarchy and faster checkout.

Case study 2
Professional services — brand refresh

Refined identity, approachable tone of voice, and updated website to match trust signals.

Case study 3
Boutique retailer — product hub

Optimised product pages and images to lift engagement and organic visibility.

Who you'll work with

Founder portrait
Anna Carter — Founder & lead designer

Anna leads brand strategy and UX work. She combines studio experience with measurable ROI thinking for UK SMBs.

Packages & pricing (guides)

2-week focused sprint: strategy, logo, key visuals, and a one-page brand guide to use across marketing.

5–8 page responsive site, CMS integration, basic SEO, and training. Ideal for micro and small businesses.

Full ecommerce site, product templates, performance optimisation and checkout UX improvements.
Prices indicative. Final quotes after brief and discovery call.

FAQ

How long does a brand project take?

Typically 2–6 weeks depending on scope and stakeholder availability.

Do you handle content and photography?

We offer content strategy and can coordinate photography with trusted partners; we also accept client-supplied assets.

Can you redesign an existing website?

Yes — we audit UX, analytics and SEO, then propose a rollout plan to minimise disruption.

What platforms do you work with?

We design for modern CMS like WordPress, Shopify, and headless setups depending on scale and requirements.

Ready to refine your brand and site?

Share a few details and we'll suggest the best next step — whether a brand sprint or a full site build.